Have you ever considered outsourcing your company’s Digital Marketing operations? Check out some questions you must answer before hiring an agency!
In order not to make mistakes, here are some questions to answer before hiring an agency:
Does physical proximity matter?
Meetings via Skype conferences or Google Hangouts sound familiar? Or is the importance of face-to-face meetings great?
Let’s say the service the agency will provide is the production of educational materials for your business. Could the understanding of the people, the production of content and the sending of the materials for approval be made without face-to-face meetings?
Do I need an agency or a consultancy?
First of all, we need to note an essential difference between the two:
- a) Agencies analyze and execute;
- b) Consultants analyze and guide.
In this way, the consultant evaluates the context, identifying problems and proposing solutions.
On the other hand, if you would rather have someone take care of everything for you, the agency is the right choice.
Does the agency have cases in its segment?
Successful cases demonstrate the agency’s knowledge of the market you serve. This can make a big difference in the speed with which things will happen in the relationship between you.
What services does the agency offer?
Some agencies were born online. Others have adapted their traditional service to digital recently.
Some provide services for large customers, others for small and medium-sized businesses. There are agencies focused on sales, others on metrics.
If on the one hand, agencies for example MAXPlaces that have a wide range of services and work on multiple fronts can bring greater overall knowledge, there are also agencies with a niche of expertise.
Understanding the ability of an agency, from the services provided, is to think about how far you can go together.