Local SEO is a marketing technique for businesses big or small to get more clients on the web. The most popular search engines that consumers use are Google, Bing, and Yahoo. Search engine optimization is the process of increasing your chances of appearing higher in the search engine results page.
If you want to outrank your competitors, you first need to check out which keywords they’re ranking for. You can do this with several SEO tools such as SEM Rush or Ahrefs. Track the keywords they receive traffic for and change your title and meta tags to reflect those terms.
You also need to check out how many domains are linking to your competitors. The more websites that are referring to your website, the higher chance you have of outranking the competition.
The most common type of backlinks for small businesses are typically citations. It’s fairly simple to find which directories your competitors are listed in. Make sure your brand appears in those local directories to increase your relevance in your target market.
Internet marketing companies have been using infographics to promote relevant topics and create discussions. NYC Serp’s latest infographic shows how local SEO can increase conversions on your website.
In the next few months, Google will make mobile optimization a requirement to rank in the serps.
There are way more searches being done on mobile phones and tablets. If your website isn’t focused on mobile SEO, than you could be missing out on a large chunk of traffic.
Many SEO gurus will tell you that 500 word blog posts will rank. While this is true, you really need to have over 1,000 words of high quality content if you really want to outrank your competitors. The more content you have on your page, the more information the Google spiders have to crawl on your web page.
Get people talking about your excellent service on review platforms such as Facebook and Yelp. Positive reviews can increase your chances of having a customer convert.
According to Big Commerce “When a consumer interacts with your review, three things happen. They:
- Are 58% more likely to convert
- Generate 62% more revenue per site visitor
- Buy 3% more per order (AOV)”
Thus, people are more likely to trust a brand after reading a consumers positive interaction with your business. * Pro Tip * - make sure to take the time to respond to consumer reviews as well.
If you’re interested in learning more about search engine optimization, check out Digital Marketing Central’s SEO articles here