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Whether you are a start-up company or an established corporation, you will still need to build brand awareness to get new customers to purchase from you.
When more people are aware of your brand, there will also be more people who are considering purchasing your products and becoming a loyal customer.
Below are some marketing strategies to help improve your brand awareness.
Decide on a Brand Messaging
How do you want your potential customers to perceive your brand? Develop a business mission and vision, and then work on your primary brand messaging.
Your brand messaging will be the tone, vibe, and personality of your brand. It will be reflected in how your staff communicates with your customers, your product packaging, the way you post on social media, and more.
To put it simply, your brand messaging will be a consistent factor in your overall marketing work.
Work with a Creative Agency
You will need to have consistent and defined brand messaging assets to build your brand awareness.
These brand assets will include your company logo, letterhead, name card design, website design, and much more.
A creative agency can help you develop these assets according to the brand message you want to relay to your viewers.
Hiring a professional creative marketing agency will enable you to spend more time focusing on other aspects of your business to help your company grow.
Standardise Your Digital Assets
Once you have your creative assets ready, you need to use the standardised versions of these assets across all the platforms you use.
However, this does not mean you have to use the same graphic across different usages. For example, you should have your logo in a square size for your website favicon, even if your original logo design is rectangular.
The colours, primary design, and font used should remain the same and be consistent across your original logo design and favicon logo.
Be Present Online
Many companies are now aware that they need to have a social media presence, and so they create a Facebook business page and an Instagram account.
Some other companies also update their followers through LinkedIn, Twitter, and other social media platforms.
However, the work does not stop there. Companies need to continue creating engaging content on these platforms consistently and interact with the audience as well.
Have someone ready to help prospects who message your page or leave an inquiry in the comment section. Your responsiveness will help you to reach more customers and improve your brand image.
Whichever platform you are on, hashtags are an excellent way to discover posts similar to what users are interested in reading.
Therefore, you should include relevant hashtags in your posts for better discoverability. This is especially true if you want to get more people to participate in their latest giveaway or contest campaign.
Add hashtags such as #giveaway, #contest to your posts so that people can find your campaign even if they are not currently following your page.
Run Targeted Ads
If you already have a rough idea of who your audience is, then you can start promoting your brand by running some ads.
Advertising campaigns can help you expand your reach, especially when running a promotion, offering year-end sales, or providing new customer discounts.
You will want to know at least some demographic details of your customers so that you will not be wasting your ad resources on people who are more than unlikely to convert to become your buyers.
Test, Measure & Analyse
If you do not collect and analyse data on your web visitors, buyers, and other people who visit your page, you will find it hard to improve your marketing efforts.
As such, it’s crucial to add tracking tools, such as Google Analytics, to your website so that you can find out more about your audience.
Later on, the data you collected will help you determine how you can gear your digital marketing strategies to reach your best prospects.
Do not be afraid to test a few different visual asset styles for your marketing campaigns or your ads, either. Some testing can go a long way for your marketing strategy, as well.
Ryan Myers is a business blog author and writer. He graduated from the University of California, Berkeley in 2009 with a degree in Political Science. His favorite topics to write about are blogging for small businesses and becoming an entrepreneur.