The content is the foundation of digital marketing. Creating tons of very high quality content that generates a lot of value for your audience is what separates men from boys in the online world.
None of the benefits of digital marketing that I’ll detail in the next few lines will reach the top of performance if you don’t focus on the bottom line.
Therefore, the ground zero of digital success is content.
Now that this is clear, we can move on to the big advantages of digital marketing for your business.
- Have high scalability
In digital you can reach the whole world, if you want.
With digital marketing, the scalability is huge. You can distribute your products worldwide.
Think about the level of impact of those who use digital marketing to distribute their products: with one click, they can send the product to the other side of the planet.
- Build a qualified and targeted audience
The great thing about the internet is that you can reach exactly the right people.
Through audience segmentation, you speak to a very specific group, a group that has a good chance of wanting to hear what you have to say, that is interested in your content, product or service.
This makes your marketing actions much more focused and effective.
First, you direct your valuable money to reach the ideal audience.
Second, the ideal audience is more likely to like your contact and potentially buy from you.
- Follow the buying journey
In a very direct way, your shopping journey was as simple as that. You either went to the store to buy or you didn’t.
Now it’s not like that anymore, decision making is not linear.
When your potential customer gets in touch with your brand, all it takes is one click to compare your company with the competition, see all the alternatives available to them.
Ryan Myers is a business blog author and writer. He graduated from the University of California, Berkeley in 2009 with a degree in Political Science. His favorite topics to write about are blogging for small businesses and becoming an entrepreneur.