While buying website traffic before hitting the buy button, wait for a second and consider all the traps you should avoid. The producers are familiar with buying website traffic. It has become an important factor to boost your site’s traffic and sales volume.
Now you can get internet traffic targeted through age, country, and category. There are several ways to purchase traffic, such as PPC advertising networks like Bing, Facebook, Google, etc. The entrepreneurs buy them from non-SEO practices like buying media blasts or banner ads. They also buy traffic from specific and specialized SEO practices.
But before that, you should consider these few tips to avoid falling into any trap.
Steps to avoid falling into any trap while buying website traffic
- For your line of business, will buying traffic be a feasible step?
A lot of businesses desperately receive any type of traffic. They tend to overlook the most vital aspect of buying them, whether or not to buy the traffic. If it is a cost-effective and feasible option for generating targeted traffic, it is only feasible to buy.
Unable to receive the targeted traffic, it’s no use to spend so much on buying website traffic. It might depend on the line of business as well.
Thus, it is important to know your business and its benchmark for the feasibility of buying the traffic.
- Understand the difference between targeted traffic and untargeted traffic
There are a lot of website traffic packages that traffic wholesalers offer. You can select packages according to your requirements and demographics. While selecting a wholesale, companies tend to make a common mistake to target the audience.
The company should be aware of its targeted audience to increase real-time traffic. But the traffic wholesalers might lead to untargeted traffic, which will be of no use. Targeted traffic can generate sales, while untargeted traffic will just increase the unwanted traffic on the site.
So, it would be better if you focused on the complete plan before selecting any packages. Untargeted traffic will just increase the cost of the package and nothing else.
- Types of ad format used.
Newbies’ common mistake while buying traffic is a lack of understanding of the ad format in the traffic agreement. You will need to understand whether you are paying for fixed ad space, dynamically rotating ad space, a pop-up under ad space, a pop-up ad space, text or image ad space, animated ad space, or a domain redirect ad space.
Mostly the companies ask publishers to post pop-up ads on the websites mentioning the site URL. This is similar to other PPC services and Google AdWords. Due to competitive pay-per-click, or impression pricing model, or pay-per-view, it is comparatively affordable.
Thus, before placing an order, you must understand what kind of ad formats will work for your company and will help in driving traffic to your site.
- Conversion and sales are not guaranteed.
Although companies opt for website traffic, it is difficult to say that they will convert into customers. If you fail to choose a reliable and reputed firm for buying traffic, it might end in dual and clicks fake automated visitors, which will not generate actual sales. Again it will need to waste the hard-earned money.
When you buy website traffic, make sure that your conversions turn into sales. It is the only reason that you are buying the traffic for your site
- Know completely how traffic gets directed to your website
It is a mystery for all the website owners how the traffic gets generated and directed to your site. It would help if you had a clear picture of how the site is getting traffic and getting the traffic through the pay-per-click model. If the company offers traffic, which can not be explained, and show you the process, check the hills and stick to the mainstream PPC advertisements like Bing, Facebook, and Google.
Through the diligent and thorough investigation of any company, you should select traffic services and agreements. This will help in avoiding any future confusion and headaches before getting scammed.
There are a lot of companies that offer buying website traffic. But you must avoid some of the companies like spark traffic and Serpclix as they offer low-quality traffic and generate it from cheap IP addresses. They are comparatively expensive and use bot traffic.
Instead of using these companies, choose SearchSEO as they offer full transparency and organic traffic generation. The company is an SEO traffic generator, which helps to increase the ranking of the site. With the help of CTR manipulation, they help you buy organic traffic.
SearchSEO is an automated traffic generator, which helps in generating organic traffic and is completely unique and natural. With the help of simple searches, it helps to improve local rankings through the bots.
In Google Search Console, the organic click-through-rate get’s displayed, which is an essential factor for increasing website ranking and organic traffic. The SEO experts will help in keeping the track of keyword ranking positions. This helps in analyzing performance services through its dedicated dashboard.
It is essential to give time to your site as it helps in ranking the site. If the audiences are coming and going without any action of the site it will make no sense even if you engage in buying the traffic. The dashboard provides a lot of features which can be optimized and customized according to the need of the company.
SearchSEO also offers a free trial. You can get to know the working of our experts and if you feel comfortable, you can select a package according to your company’s site. They also offer 2 articles of 3000 words each every week with proper SEO techniques. The articles which are already there can be on the second page or at the bottom of the first page of Google come to the top 5 on Google’s first page in 2-3 months.
Ryan Myers is a business blog author and writer. He graduated from the University of California, Berkeley in 2009 with a degree in Political Science. His favorite topics to write about are blogging for small businesses and becoming an entrepreneur.