You should no longer be on the fence about going online.
Making an online transition is probably the best thing that you can do for your business in 2020.
This is because the increasing volume of mobile technology and Internet use across the globe has now bridged the gap between businesses and customers all around the world.
With an online business, you will no longer have to limit yourself to a small set of customers. Since your business operations will now happen on the Internet, your business will be open to a large audience that can be local, national, or even international.
Your business will cease to sleep as it will be available to your customers 24/7. This means that you will keep generating sales even when you are not physically available.
When it comes to an online transition, you must not ignore the fact that you have nothing to lose but everything to gain. It is much more profitable than running a brick and mortar business.
What Can You Do to Make a Successful Online Transition?
Here are some of the important touch points that you will have to consider to make your online transition a successful one. Let’s discuss them in detail.
1. Figure Out How Going Online Can Help Your Cause
You cannot just make this decision for your business overnight. It is because many factors come into play while planning the online transition.
Your business operation, employee management, customer management, pricing, and various other important elements of your business will get affected by this decision.
We have already discussed how going online will help your business grow. While the advantages of making the online transition are quite lucrative, you shouldn’t rush through the process of decision making.
We highly recommend you to sit down with your team and think through this decision. You need to come up with a solid plan that can make the process much more efficient.
After all, you don’t want to lose any client while taking your business online. We suggest you create a separate team that can handle the online transition and make sure that you, as the business owner, lead that team to success.
You have to be critical in the decision making process to figure out whether or not the online solution will deliver the same or an increased value proposition to your existing and potential customers.
2. Develop a New Communications Strategy
The next thing that you will have to consider in the process of taking your business online is communication.
While you have already taken your team on board, you will be less concerned about keeping them on the same page all the time. The real concern is communicating with customers.
You will have to carefully rethink your communication strategy when it comes to offering the same products and services to your customers through online mediums.
Let’s talk about customer support. Working at a physical store is completely different than making an online business function.
This is majorly because your customers are used to connecting with you physically. Since you are open for, let’s say 9 hours every day, your customers could come to your store and make the purchase happen.
Well, that will not work when you are running an online business. You might be using the Internet to establish connections with your customers. But, even the frequency of communication will have to change.
You will have to rethink your customer acquisition and onboarding process and figure out the right frequency of communication as well.
3. Open Consistent Communication Channel with Customers
This will lead you to feel the need of opening consistent communication channels to stay connected with your existing customers. The most consistent communication channel that you can establish for your online business is email.
Let’s face it. You may be encouraging your customers to follow you on social media. Which is one of the best ways to get your message and products in front of potential customers.
However, when it comes to collecting email addresses to ensure that your customers get timely updates about their orders, your customers will be more than happy to share their email addresses with you. We can use these email addresses to advertise to potential and like minded customers.
This will set you up perfectly to leverage the benefits of running social media marketing and advertising campaigns for your online business.
There are social media marketing services we offer that will not only help you build your social media accounts but will also help you push your business growth.
4. Get on Social Media
Social media is where the modern attention lies.
Your online business will stay irrelevant if you don’t spend enough time creating and optimizing your social media channels.
You will have to come up with a solid social media marketing strategy that can help you create your audience online and eventually drive it to your business website.
But social media marketing is not something that one can excel overnight.
Since you will have to focus more on making your business operation more efficient and productive, it is better to outsource social media marketing to professionals.
5. Build Your Business Website
One of the most important parts of taking your brick-and-mortar business online is creating a high-quality and functional business website.
Building a business website is a fun experience because it will help you get acquainted with various important factors that can affect the impact of your website on your target audience.
You will have to make sure that your website design and the content that you put on it accurately reflects your brand personality. You will have to take good care of the user experience which can be done by ensuring a superb website navigation.
The whole concept of creating a business website is to bring your customers and your brand on the same online real estate to make business happen.
Your business website should be geared towards providing enough value to your online customers that they keep on coming back to place more orders.
We highly recommend you to hire professional website design and development agencies that have great experience in creating websites for businesses that also have the same products and services to offer. We offer these services and would be glad to help you get online!
6. Add an Online Store to It
But, you don’t want your website design and development process to end just there.
You will also have to create an online store which is nothing but functionality that you can add to your business website.
However, you will have to be extra cautious while creating an online store.
The functionality of your online store may very well reflect on the number of sales your online business is able to generate.
You should consider hiring our development team to create an online store using professional eCommerce technology and designs.
If you do not have the time to manage your inventory, you can also hire us to manage your online store from month to month.
There are many advantages and drawbacks of using these services. So, we highly recommend you to do your own research.
7. Make Use of Video to Connect
If you have already made the decision to go online, you will have to make peace with the fact that a lot of the communication that will happen in the coming days will revolve around video.
Today, we have a number of low-cost communication solutions for small businesses like Zoom, Instagram Live, Facebook Live, which will help you stay connected with your customer base and also with your employees.
Since you are taking your business online, a majority of your employees will start to work remotely. In order to stay connected with them, you have to use video as your number one choice of communication.
8. Run Digital Marketing Campaigns
Once your online business is set up, you can start working on getting more traffic to your business website.
This can be done by running digital marketing campaigns around your brand.
In this, you will have to make the most of modern digital marketing tactics like search engine optimization, search engine marketing, content marketing, social media marketing, local SEO, video marketing, and others.
There you have it. We have shared almost everything that you need to know when you are planning your online transition. Most businesses fail to go online because they lack decision-making skills. The moment you make this decision for your business, you will already be halfway there. Believe it or not, it has become ridiculously simple to take your business online thanks to the many eCommerce platforms and marketing strategies available to us. Have questions? Feel free to put them down in the comments section. We would love to hear from you!
We offer multiple digital marketing and advertising services that can help you get online and start making money. Click on one of our services to the left or at the bottom of the page to learn more.
This post was brought to you by Dagen Media, LLC
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